Nike, one of the most iconic brands in the world, began as a small company in 1964, known then as Blue Ribbon Sports. Founded by Bill Bowerman and Phil Knight, its primary purpose was to distribute Japanese running shoes. Fast forward to 1971, and the company officially became Nike, named after the Greek goddess of victory. Over the decades, Nike has grown to become synonymous with innovation, athleticism, and style. Its shoes have not only revolutionized sports but have also transcended into street fashion, becoming a staple in the wardrobes of millions. Let’s take a walk through history and explore the top Nike shoes that have defined the brand’s legacy.
1. Nike Cortez (1972)
The Nike Cortez was the first major release under the Nike name and quickly became a cultural phenomenon. Designed by Bowerman himself, the Cortez was a lightweight, durable shoe intended for long-distance running. Its thick, cushioned sole provided unmatched comfort at the time. While it was initially designed for runners, the Cortez gained massive popularity when it became a favorite of style icons, particularly after being worn by Tom Hanks in the movie Forrest Gump. Even today, the Cortez is celebrated as a classic and remains a popular choice for casual wear.
2. Nike Blazer (1973)
Although primarily recognized today as a skateboarding shoe, the Nike Blazer originally debuted as a basketball sneaker. Launched in 1973, it was one of Nike’s first ventures into basketball, showcasing the brand’s ambition to dominate various sports categories. Its simple design, featuring a high-top silhouette and large Swoosh logo, made it stand out on the court. Over time, the Blazer transitioned into lifestyle and skate culture, where it has since become a must-have for sneaker enthusiasts.
3. Nike Air Tailwind (1978)
In 1978, Nike introduced one of its most game-changing innovations: Air technology. The Nike Air Tailwind was the first shoe to feature this revolutionary cushioning system, with small pockets of air embedded in the midsole for better shock absorption. Initially tested by runners in the Honolulu Marathon, the Tailwind was well-received, setting the stage for Nike’s future success with its Air cushioning. This was just the beginning of Nike’s Air series, which would go on to dominate the footwear industry.
4. Nike Air Force 1 (1982)
No list of iconic Nike shoes would be complete without mentioning the Air Force 1. First released in 1982 as a basketball shoe, it was the first Nike sneaker to incorporate Air technology in the heel. Its thick, chunky design not only provided exceptional support on the court but also made it a fashion statement off the court. The Air Force 1 has enjoyed decades of popularity and is available in thousands of colorways and collaborations, making it one of the best-selling sneakers in history.
5. Nike Air Max 1 (1987)
If there’s one shoe that revolutionized sneaker design, it’s the Nike Air Max 1. Released in 1987, the Air Max 1 was the first shoe to feature a visible Air unit in the sole. Designed by legendary Nike designer Tinker Hatfield, this innovation gave people a look at the technology that was enhancing their comfort and performance. The Air Max 1 laid the foundation for the Air Max series, which has continued to be a major force in both performance footwear and streetwear. The yearly release of new Air Max models has become a tradition for sneaker lovers, and the Air Max 1 remains a favorite to this day.
6. Nike Air Jordan 1 (1985)
The Air Jordan 1 is arguably the most influential sneaker ever created. Designed for basketball legend Michael Jordan during his rookie year with the Chicago Bulls, the Air Jordan 1 redefined the sneaker industry. Its bold colorway—red, black, and white—broke NBA uniform rules, earning a ban that only added to its mystique. Beyond the court, the Air Jordan 1 ignited sneaker culture, leading to countless collaborations, retro releases, and an entire Jordan Brand line. Decades later, the Air Jordan 1 remains a status symbol and a top choice for both athletes and sneakerheads.
7. Nike Air Huarache (1991)
Designed by Tinker Hatfield, the Nike Air Huarache was a radical departure from traditional sneaker design. The shoe featured a neoprene inner sleeve for a snug, sock-like fit, combined with minimalistic exteriors. Its slogan, “Have you hugged your foot today?” emphasized its unique approach to comfort. Originally a running shoe, the Huarache quickly became popular in the world of cross-training and street style. Its bold and futuristic design continues to inspire new models and variations.
8. Nike Flyknit Racer (2012)
Nike’s Flyknit Racer was introduced in 2012 as part of its commitment to sustainable design and performance innovation. The shoe’s upper was made entirely of knitted fabric, significantly reducing waste compared to traditional sneaker production. The lightweight and breathable material made it an instant hit with runners, while its sleek design attracted a lifestyle audience. The Flyknit technology has since been incorporated into numerous other Nike models, becoming one of the brand’s core technologies.
9. Nike React Element 87 (2018)
In recent years, Nike has continued to push the boundaries of design and comfort, and the React Element 87 is a prime example. Released in 2018, the shoe features Nike’s React foam, which offers one of the softest and most responsive cushioning systems ever made. Its deconstructed, translucent upper and futuristic aesthetic resonated with both athletes and fashion-forward consumers. The React Element 87 quickly became a favorite among sneaker collectors and continues to influence modern shoe designs.
10. Nike Air Zoom Alphafly NEXT (2020)
In the realm of running shoes, Nike has consistently been at the forefront of innovation, and the Air Zoom Alphafly NEXT% is the pinnacle of their achievement. This shoe, designed specifically for marathon runners, features cutting-edge ZoomX foam, two visible Zoom Air pods, and a full-length carbon fiber plate. Eliud Kipchoge famously wore a prototype of this shoe when he broke the two-hour marathon barrier in 2019. The Alphafly NEXT% is a testament to Nike’s relentless pursuit of performance enhancement and has set a new standard in distance running footwear.
Conclusion
From the humble beginnings of the Nike Cortez to the groundbreaking Air Zoom Alphafly NEXT, Nike has consistently set trends, broken records, and redefined what athletic footwear can achieve. Each model represents a chapter in the story of innovation, performance, and style. As the brand continues to evolve, it’s certain that Nike will keep pushing boundaries and delivering shoes that captivate both athletes and fashion enthusiasts worldwide.